Meet frequently with all levels of government. Regular meetings/communication with Minister, Deputy Minister, Assistant Deputy Ministers and Directors within Manitoba Agriculture (MB Ag) and Agriculture and Agri-Food Canada (AAFC) and other departments (as required). Active participation in consultations. Ensure strong farmer advocates are present to engage on key priorities.

Create nimble, action and outcome focused committees that engage with key stakeholders. Build a strong KAP membership advocacy capacity. Develop sector wide coalitions (Examples: drought, labour and farm safety). Align KAP policy committees with key priorities to ensure members can contribute to timely policy development. Continue to expand commodity association membership in KAP. Committee work will include the identification and engagement of technical experts. Utilize committees to be proactive on emerging issues.

Develop and implement positive advocacy and communications strategies: Identify and develop powerful champions and advocates to represent Manitoba agriculture. Identify and create fact-based position statements on key policy issues: Coordination of messages to promote awareness and synergies. Development of question-and-answer papers / talking points / fact sheets as issues emerge to promote common messages across key members, stakeholders, value chain and governments. Provide centralized access to information— consolidate available information where needed to make it most accessible; proactively disseminate to key stakeholders. Identify cross-over advocacy and awareness needs with other associations.